About Us

What is Shade Guide? 

Shade Guide.com.au allows your business to:

  • Compare 30+ Australian dental suppliers products
  • Order from multiple suppliers in a single shopping cart
  • Track the progress of your order

For practice managers: Saves time and energy ordering calling and ordering and tracking many suppliers.

For practice owners: Saves money as the best value products can be found and selected easily.

For dentists: Allows quick and easy research over what product options are available.

For Dental Students: Helps them learn and understand the product categories and what products are available.



“Since using shade guide I have seen our clinic product expenses drop by 30% and I have saved hours on the phone calling around to order products”

                                                                                             – Anita Roe, Australia Dental Clontarf, QLD


Meet The ShadeGuide.com.au Team


Dr David Houston – General Manager & Supplier Relations (Co-founder)

Frustrated by painfully outdated, slow and expensive way dental supplies were being ordered at his 4 practices, Dr Dave Houston decided to do something about it and started shade guide.com.au

“Shade Guide was a hobby that turned into a passion project. To bring together all the data from the dental supply industry in Australia for the benefit of clinics like mine was a dream. With each new supplier and user that gets involved the dream is becoming a pretty cool reality.”


Josh Anthony – Lead Developer

Josh is the lead developer at Shade Guide, before Shade Guide he co-founded Two Hoots, an online platform to help consumers resolve complaints with big brands and Agile Rostering, a staff management application for the restaurant industry.

“Shade Guide allow users to compare, order and track the status of their order. As a project I through it was really cool and have enjoyed the challenge of making such a large scale online tool perform.”


Richard Eastes – Technical Consultant (Co-founder)

Richard founded Vroom Vroom Vroom.com a car rental comparison site that went on to become widely popular in Australia and the USA with rentals totalling over $60 million. 

“Building the initial version of shade guide was a great fun. It solved both and informational  and opperations problem for dental clinics. It has been a thrill to see this project come to life.”



Carl Burroughs – Marketing Consultant

Carl runs the company Integrated Dental Marketing which has the task of telling the 8000 practices in Australia about shade guide.

“It is a great platform for clinics to save both money and time, it just makes it easier. IDM’s task is  to tell everyone how it works and how they can save.”



Lisa – Customer Relations

Lisa found out about shade guide through a facebook job advert and jumped on board. She runs the business The Autoclave Calibration Company and works with her extensive catchment of clinics in Victoria and Tasmania.

“I always felt a site like shade guide was needed in the dental supply industry to make life a little easier for practice managers. I now listen to user feedback and together we use this to optimise shade guide to make it better each weekly sprint.”